Diesel, founded in 1978 by Renzo Rosso and Adriano Goldschmied, is an iconic Italian fashion brand recognized for its premium denim and bold marketing. Initially focused on creating innovative jeans, Diesel expanded into ready-to-wear collections, accessories, and more. The name "Diesel" was chosen for its universal pronunciation, reflecting a desire for global appeal.
Under Renzo Rosso's leadership, Diesel adopted a rebellious and unconventional brand ethos. In the 1990s, it gained international fame with daring campaigns and its first flagship store in New York. Today, Diesel is part of the OTB Group, led by Rosso, which also includes brands like Maison Margiela and Marni. Its current creative director, Glenn Martens, has reinvigorated the brand with sustainable initiatives and avant-garde collections
DIESEL
via dell'industria 4-6, 36042 Breganze (VI), Italy
www.diesel.com
