Aesop, founded in Melbourne in 1987 by Dennis Paphitis, began as a minimalist hair salon called Emeis, where Paphitis sought to create more effective, naturally scented hair products. Frustrated with the chemical-laden options available, he began blending essential oils into his formulations, and these were so successful that he expanded into skincare. The name Aesop was chosen as a nod to the famous Greek storyteller, symbolizing the brand's belief in creating products that offered genuine results, free from exaggerated claims

AESOP
17-21 Emerald Street, WC1N 3QN London, United Kingdom

www.aesop.com